Rolling masks a dog's scent to sneak up on prey. It's instinctual hunting behavior.
Scent Disguise
Rolling gathers scent data about other animals in the area. Dogs explore with their nose.
Scent Information
Rolling spreads a dog's own scent for territorial marking purposes.
Territorial Marking
Dogs simply enjoy a good roll in something stinky. It can be fun investigation.
Feels Good
Dogs seek entertainment through adventure. Rolling is exciting exploration.
Boredom
Some dogs learn rolling gets a big reaction. Any attention, even negative, is rewarding.
Attention Seeking
Redirect and reward with treats before rolling. Practice "leave it" command.
Curb the Behavior